Why you can’t take your eyes off video?
Ever since Frenchman Louis Lumiere’s first motion picture camera was released in 1895, the moving image has captured our imaginations. With the launch of YouTube in 2005 the use of this medium has exploded.
Video demands our attention. It has a sense of immediacy and urgency unlike any other medium. How often has a film, a TV or cinema ad or a video captured and retained our attention from the very first frame?
As humans, we are hardwired to respond to those we see on video as though they were real individuals. We empathise with their experiences and our emotions mirror theirs. That is why video is such a powerful medium to demonstrate passion, authenticity, conviction & belief.
Confucius is credited as saying ‘I hear and I forget, I see and I remember’. Video allows us to present arguments more succinctly and use emotive narratives to illustrate a story, ideas or beliefs in a manner that is more entertaining & engaging. With video, even the most complex solutions can be made simple.
It is true that great video is memorable but memorable video is not an accident. It is the product of good planning, professional execution and judicial editing. Promoscape should be your first call when you are considering producing a professional video. They will guide you through the process towards a result that leaves a lasting impression.