eye_right
eye_right

Why you can’t take your eyes off video?

Ever since Frenchman Louis Lumiere’s first motion picture camera was released in 1895, the moving image has captured our imaginations. With the launch of YouTube in 2005 the use of this medium has exploded.

focus-eyes-left
focus-eyes-right

More engaging

Video demands our attention. It has a sense of immediacy and urgency unlike any other medium. How often has a film, a TV or cinema ad or a video captured and retained our attention from the very first frame?

sad-left-eye
sad-right-eye

More emotive

As humans, we are hardwired to respond to those we see on video as though they were real individuals. We empathise with their experiences and our emotions mirror theirs. That is why video is such a powerful medium to demonstrate passion, authenticity, conviction & belief.

pursuasive-eyes-left
pursuasive-eyes-right

More persuasive

Confucius is credited as saying ‘I hear and I forget, I see and I remember’. Video allows us to present arguments more succinctly and use emotive narratives to illustrate a story, ideas or beliefs in a manner that is more entertaining & engaging. With video, even the most complex solutions can be made simple.